apropos
The moment.
For ten years I have been working in the field of Branding and Advertising. Creating visuals for individuals, small businesses and corporations. After 10 years what is left is a body of work that acts as a historical record of my growth as a designer and a space of reflection.
What design offers my clients and I is a chance to create something together. An investment of value in something we both love. I choose to work with those who have a passion in what they do everyday for there is a reward in inspiring each other to create something that is an expression of what you believe in.
This is also about questions. A constant why? Why do we need one more product? Why do we need to influence a shift? I'm curious about the trajectory of design, branding and advertising. There is a lot of excitement in new trends towards social media, planned mobs, and experimental ways to interact with the emotions of the everyday individual.
It is critical to ask these questions for visuals are becoming a the dominate form of communication today. We as designers are not creating value or culture. Culture is formed around communities and individuals. But, why are we quick to dissect these cultures? Is it really to fill a need or to gain access to a market? Does this shift the way people communicate? Does this shift the relationships of the individuals? Does this strip the value of our personal relationships to a form of consumption? Do we then consume our relationships?
My hope is this site will be an ongoing exploration of complex patterns to answer these questions and more.
This is a collection of beliefs, thoughts and motivation that are in a constant state of growing.
- BE AUTHENTIC
Authenticity is real and the play of cool is and will always be an act. Which eventually reveals itself as useless. - EXPLORE THE IDEAS YOU HATE
Often the work that is annoying can reveal beauty. - TRASH IS OFTEN GOLD
Never throw ideas away. They often have there time and place. Allow it time and space to reveal itself. - ENJOY THE MISTAKE
We grow from our mistakes. They often open many more doors for excelling. - AVOID CHASING THE TREND
It only reveals how far behind you really are. By the time you have discovered the trend, the people have moved on. - AVOID ANNUALS FOR INSPIRATION
Undermines confidence and contributes to a lack of thinking. It's easy to replicate. - ASK QUESTIONS
It's better then knowing everything. You will be surprised by what you learn. - LISTEN, AND LISTEN CAREFULLY
You learn more about a person by listening and reflecting. It also allows one to remove any pre-existing beliefs about someone. - DIG
Research, dig, find anything about what you are working on. You never know what will be revealed as unique. - NEVER STOP LEARNING
Take the time to broaden your knowledge. - WHAT IS RELEVANT?
The things we often find irrelevant will actually be relevant in the near future. - SHARE
Share and welcome sharing.
Started in August 2009
Last updated October 2009
Listen to the after-thought, dream of the forethought and live in the between.